"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar Land Rover's chief creative officer. It is our first phys

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.